Fab Fete: Fashionable Dog Contest
I wanted to partner up with this top customer’s charity affiliation, Forgotten Friends which was an animal rescue that saved cats and dogs because I had a heart for dogs in need. On top of organizing an in-store shopping benefit where 10% of proceeds went to this charity, I wanted to do something bigger, something that would catch the attention of press. So I created a local contest that tied in our fashions to this doggie charity. Thus the idea of Long Island’s Most Fashionable Dog Contest. It was perfect. I had already hired a NY Fashion Week photographer to take photos of customers post-cosmetic makeover, a promotional event held during the same period. So why not have the photographer also take photos of our customers and their fashionable furry friends?
Here are some photos!
I was surprised at how many owners came dressed to match their little pooches. The above picture is classic. She was sort of a Paris Hilton wannabe, dressed head -to-toe pink, carrying her miniature dressed-up dog almost as an accessory.
It was the most buzzed about event of the year – something the store definitely wants to anniversary. Check out some of the press here!
And don’t forget to enter to win a goody bag here!