Why Pop-ups Are Popular and What You Can Expect To Find At Each One

We’ve been to plenty of pop-ups primarily because I believe in celebrating the everyday and pop-ups spark so much creativity, fun and delight!  They whisk you out of the mundane and shake you up with the extraordinary.  Plus they make for a surplus of Instagram-able pictures!  I’ve collected so many great shots along the way and will share some recent ones today.  (That rhymed).  And I don’t know about you but I’ve discovered patterns along the way.  Here are the 8 elements that make for a popular pop-up!

  1. Mirrored/infinity room – Imagine walking into a spectacular, mirrored room, made to look like it goes on forever.  Then imagine you’re told you only have 60 seconds in there.  How would you spend your time?  That’s the challenge you’re given at many of these pop-ups.  And the pressure is ON to snap that Instagram-worthy shot within the short time given.  Here are a few examples.  Name of pop-up where the shot was taken is listed after each picture.
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    Happy Go Lucky pop-up

    national geographic popup, nyc popups, nyc popup, infinity rooms

    National Geographic Picasso pop-up

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    Sunday Riley pop-up

  2. Balloons.  Nothing screams celebration like a bunch of balloons so it’s no wonder so many pop-ups decorate with them in bunches.  It just feels like an instant party and who doesn’t love that?
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    Paypal pop-up

    balloon artistry, balloon artist, balloons, nyc popup, happy go lucky pop up

    Happy Go Lucky pop-up

    happy place chicago, happy place la, instagramable places

    Happy Place pop-up

    balloon installation, lincoln center, geronimo balloons, popups

    Geronimo’s pop-up

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    Geronimo’s pop-up on another week

  3. Floral art – another mood-enhancing pop-up trick is to add an abundance of flowers, the more creative the better.  Sometimes, they’re shaped to resemble something else for a wow effect, sometimes there’s just an endless supply to surround yourself with for your next selfie.
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    Paypal pop-up

    Happy Place pop-up

    nyc popup, happy go lucky popup, sunny hues entertainment, floral art, flower power

    Happy Go Lucky pop-up

  4. Ball pit – Who doesn’t love jumping into a ball pit?  This activation turns everyone into a big kid.  Who can resist jumping in especially when the ball pit is a pot of gold, or at the end of a giant pink slide, or part of a snow globe??
    ball pit, happy place chicago, happy place la, instagramable la, instagramable chicago, rainbow, yellow ball pit, popups

    Happy Place pop-up 

    Sunday Riley pop-up

    google popup, nyc pop up

    Google Pop-up 

     

    lays pop up, nyc popup, times square pop up, ball pit

    Lay’s pop-up

    Candytopia pop-up

    nyc popup, nyc pop up, nyc popups, pom poms

    Cat pop-up 

    the egg house, ball pit, yellow popup, nyc popup, popups

    Egg House pop-up

  5. Supersized items– Super pop-ups always have a supersized surprise.  Whether it’s a giant clam shell you can sit in and hold a pearl larger than you head, or whether it’s a ginormous rubber ducky that couldn’t fit in anyone’s tub, they inspire playfulness and tons of posing.
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    Happy Go Lucky pop-up

    happy place popup la, happy place popup chicago, yellow oversized, popups, instagramable art

    Happy Place pop-up

    nyc popup, nyc popups, potato head, classic kids toys

    Lay’s pop-up

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    The Egg House pop-up

    Happy Place pop-up

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    Candytopia pop-up

  6. Colorful bathtub – I know, I know, a bathtub?  So what, but when you see it in a photogenic setting in a vibrant, never-before seen color, something takes over you and you must get in!  Trust me, I’ve seen the lines…
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    Happy Place pop-up

    pink bathtub, millennial pink, ball pit, nyc popups, instagramable nyc

    Sunday Riley pop-up

  7. Millennial pink – the trendiest of all colors nowadays invokes such joy and comes in shades of blush, to rose quartz. In any case, everyone likes to be pretty in pink. It’s universally flattering and can nowadays be seen everywhere – including popups!
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    Happy go Lucky Pop-up

    nyc popup, sunday riley popup, popups, party planner

    Sunday Riley pop-up

    nyc popups, egg house, instagramable new york

    Egg House pop-up

    Happy Go Lucky pop-up 

  8. Psychedelic spaces – wanna get wild?  Check out the latest pop-up cuz there’s bound to be a crazy, graphic printed room where the floor, walls and/or ceiling endlessly scream a bold print that leave you with your jaw on the ground.
    sunny hues, happy go lucky popup, nyc mom, psychedelic room, pop of color, trippy room

    Happy Go Lucky pop-up

    Candytopia pop-up

    black and white room, houndstooth, cadillac house, cadillac house art, amaze, nyc art

    Amaze pop-up

See what I mean?? Did I miss any other recurring themes and motifs?  And how about you?  How do you like pop-ups?

Click here to see more from Geronimo’s balloon explosion at Lincoln Center or here for Amaze’s black and white installation, or here for some 2017 pop-ups.

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Comments
  1. alice says:

    OMG your pics are amazing. love them all!

  2. Leslie says:

    So true never thought about it though hahah

  3. callie says:

    Your pics are amazing

  4. r says:

    holy smokes!! awesome

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