Fashion’s Night Out
I can hardly believe it. Fashion Week is back in just a blink of an eye. It feels like only yesterday when I started this blog last fashion week back in February with my first amateur entry on my fashion fixation. This year, instead of taking time off from work to attend a week of shows, I’m working fashion week with an emphasis on Fashion’s Night Out.
I’ve booked my models, figured out how to style them, planned for 18 raffles and about 15more gifts with purchase, planned the run of show, created signage, wrote marketing copy and ran a month of promotions and PR. This is on top of having negotiated sponsorships of everything from open bar, to bar rental to DJ equipment, to 2 event photographers to cotton candy. Needless to say, I’m exhausted but excited to bring FNO to Long Island where I’ve single-handedly initiated FNO at both our store and at the mall we’re connected to. It’s always exciting to be able to create something out of nothing. Here’s Anna Wintour talking about how she created FNO out of nothing and this year is expanding the event on a global level (there are over 1000 stores participating.)
Wish me luck!
