Chanel Popup Boyfriend Coco Lounge -What You Missed

chanel boyfriend, chanel boyfriend watch, chanel pop up nyc, chanel boyfriend pop up, chanel popupChanel created a Coco Club, an exclusive Chanel popup lounge inspired by their latest “boy-friend” watch by taking over the Wing and it was as fabulous as you’d expect.  Taking over and transforming the Wing which is an all-women’s workspace and social club in the chic Soho neighborhood of Manhattan was a smart move given they were building off the traditional men’s club idea -but for women.  And for Coco’s Club this had to include endless branded photo opps cuz that’s what Chanel fans in this day and age want!  Everywhere you looked there were black and white vignettes with classic Chanel timepieces, signature logos and pretty spots to pose at.  And befittingly, social media stars, fashionistas and Chanel crazed fans flocked in with their tweed, chain purses and CC logos…including US!  It was like we all knew we had to wear Coco’s fashion uniform in order to gain entrance into this premier club lol.  The people watching was insane.   Who brought and dressed their dogs in Chanel couture??  Yes people I am not kidding… see my IG story for evidence before it disappears!chanel boyfriend, chanel boyfriend watch, chanel pop up nyc, chanel boyfriend pop up, chanel popup

Our club card instructed us that after checking in we should:  explore in the library, get glam in the locker room, linger in the cafe and unwind in the game room.  So we did!  Exploring the library consisted of browsing black folders all numbered in the signature Chanel style and then taking a seat and sketching, scribbling or writing notes on the branded papers and postcards.  chanel boyfriend, chanel boyfriend watch, chanel pop up nyc, chanel boyfriend pop up, chanel popupYou can bet I made sure to take home extras as souvenirs.  The Chanel stickers and Coco black pencils were our fav!

The Coco cafe was a sunlit room where I happily people-watched while eating a complimentary chicken sandwich and hourglass lemonade (which was a black drink made with activated charcoal and a branded, CC drink stirrer).How will regular lemonade ever compare now I wondered..chanel nyc pop up, chanel nyc, chanel pop up event, chanel popupSurrounding the room and all throughout the space you could find snarky quotes with a watch or men’s club sort of theme to them which helped focus the attention on the masculine-styled timepieces which were the real star of the event.  chanel boyfriend, chanel event, chanel nyc, chanel popup

After eating, you could get your lipstick touched up in the beauty room or call your favorite fashionable friend.chanel boyfriend, chanel boyfriend watch, chanel pop up nyc, chanel boyfriend pop up, chanel popupJuliet said she wanted to meet Coco Chanel and I had to break it to her that she wasn’t going to be able to…  We did however end the night with a children’s bedtime book that my friend bought us all about the life of Gabrielle Chanel, AKA Coco Chanel!

Our Coco Card instructed us to “unwind in the game room.” And so we did.  We played ping pong with branded paddles, shopped the quilted display cases and even took turns being Chanel sharks at the pool table.

 

chanel boyfriend, chanel boyfriend watch, chanel pop up nyc, chanel boyfriend pop up, chanel popupWhat an incredible day!  We will surely remember this fun mommy and me outing each time we carry our purses and wear anything reminiscent of Coco.  This pop-up was open to the public just one day only unfortunately.  I will try to blog about the last pop-up that we attended another time.

For ideas on how to dress your daughter in Chanel – inspired outfits, click here!

Perrier Pop-Up in NYC is a Ball of Fun!

One of the many reasons I love NY is because of the creative, branded pop-ups that the city surprises us with.  As a former brand marketer, these fascinate me on a professional level and because of my background, I feel like I enjoy all the details even more than the average passerby.  Of course now, the best ones are the ones I can enjoy with my daughter, like the Perrier pop-up which just opened to the public today.  We were one of the first to check it out!  Think sparkling water with a splash of fun!

This immersive experience made the brand come alive through its colorful, interactive environment with the highlight being a fruitastic (bubble) ball pit to which Juliet screamed, “I LOVE THIS PLACE!! I never wanna LEAVE!”

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We were lucky enough to have the whole ball pit to ourselves.  We swam, we dove, we giggled and we posed.

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After all, the Perrier popup Flavor Studio was specifically created to encourage social shares.   Just take a look at this place…can you say ‘Instagram-able?”

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Besides the mirror on the ceiling of the ball pit, there was even a hashtag photo printer and Twitter vending machine to attract the socially savvy.  The vibrant studio space featured juicy fruit splattered walls evoking the painted house Perrier’s popup partner artist, AKACorleone, created for the brand.

A live DJ set the mood, an interactive art wall turned everyone into an artist, and a Perrier “mocktail” bar encouraged mingling.  Another highlight for us was enjoying a complimentary mommy and me mani.  Keeping in fruity theme, we got to choose from several fruit nail art.  Juliet chose the pink strawberry cuz well, PINK!  I chose what I later learned was the most popular – watermelon.

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How cute is this??  Plus you have no idea how badly I was dying for a manicure.  Mommy has no time!  Thanks, Vanity Projects!

What a fun way to launch Perrier’s new flavored sparkling water (or bubble water as Juliet calls it)!  We loved the watermelon flavored water the best but there is also strawberry, lime, and lemon flavored water too.

Come one come all!  We recommend getting there as soon as it opens at 10am (now through Friday)..avoid the weekends if at all possible because with all this buzz, we predict it will be jammed.

  • Free, open to the public
  • open 10am-6pm each day
  • the manicurist and mani offering began at 3pm today and is only there one more day (Thursday)
  • Macarons by Dana’s Bakery (Fri & Sat)
  • Sundaes by Big Gay Ice Cream (Sun.)
  • restroom is available on-site

Check out my IG story today for all the video details!

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