Chanel created a Coco Club, an exclusive Chanel popup lounge inspired by their latest “boy-friend” watch by taking over the Wing and it was as fabulous as you’d expect. Taking over and transforming the Wing which is an all-women’s workspace and social club in the chic Soho neighborhood of Manhattan was a smart move given they were building off the traditional men’s club idea -but for women. And for Coco’s Club this had to include endless branded photo opps cuz that’s what Chanel fans in this day and age want! Everywhere you looked there were black and white vignettes with classic Chanel timepieces, signature logos and pretty spots to pose at. And befittingly, social media stars, fashionistas and Chanel crazed fans flocked in with their tweed, chain purses and CC logos…including US! It was like we all knew we had to wear Coco’s fashion uniform in order to gain entrance into this premier club lol. The people watching was insane. Who brought and dressed their dogs in Chanel couture?? Yes people I am not kidding… see my IG story for evidence before it disappears!
Our club card instructed us that after checking in we should: explore in the library, get glam in the locker room, linger in the cafe and unwind in the game room. So we did! Exploring the library consisted of browsing black folders all numbered in the signature Chanel style and then taking a seat and sketching, scribbling or writing notes on the branded papers and postcards. You can bet I made sure to take home extras as souvenirs. The Chanel stickers and Coco black pencils were our fav!
The Coco cafe was a sunlit room where I happily people-watched while eating a complimentary chicken sandwich and hourglass lemonade (which was a black drink made with activated charcoal and a branded, CC drink stirrer).How will regular lemonade ever compare now I wondered..Surrounding the room and all throughout the space you could find snarky quotes with a watch or men’s club sort of theme to them which helped focus the attention on the masculine-styled timepieces which were the real star of the event.
After eating, you could get your lipstick touched up in the beauty room or call your favorite fashionable friend.Juliet said she wanted to meet Coco Chanel and I had to break it to her that she wasn’t going to be able to… We did however end the night with a children’s bedtime book that my friend bought us all about the life of Gabrielle Chanel, AKA Coco Chanel!
Our Coco Card instructed us to “unwind in the game room.” And so we did. We played ping pong with branded paddles, shopped the quilted display cases and even took turns being Chanel sharks at the pool table.
What an incredible day! We will surely remember this fun mommy and me outing each time we carry our purses and wear anything reminiscent of Coco. This pop-up was open to the public just one day only unfortunately. I will try to blog about the last pop-up that we attended another time.
For ideas on how to dress your daughter in Chanel – inspired outfits, click here!