Baby Magic Announces Brand News with Breakfast, Bunnies and Blooms in NYC

motherhood, mommy and me, baby magic, baby products

As a mom, you lean on brands that your you, yourself, and your mom have known and trusted when choosing products for your baby.  And Baby Magic is one of those brands that has been a mainstay in so many families from generation to generation.  That classic pink bottle and uniquely soothing scent brings nostalgia to so many including myself.  So when I was invited to a special blogger event hosted by Baby Magic, I was happy to attend and learn more about their latest offerings.

                                                                                                                 nyc bloggers, nyc blogger moms, mom bloggers, nyc mom bloggers, momtrends event  Here are my 3 takeaways about Baby Magic’s brand expansion and its biggest evolution in 65 years:
  1.  Baby Magic is embracing the ever-growing parental consciousness about the ingredients in baby products.  In response to parents’ needs and desires, they’ve reformulated their products to exclude sulfates, mineral oils, dyes, parabens, phthalates, talc, and lanolin.  Parents will love their gentle, safe, skin-loving ingredients while still being able to rely on the same quality and care that Baby Magic has always been known for.  baby magic event, baby magic press, baby magic pr, nyc bloggers, baby magic review
  2. The enhanced formulation now comes in 3 popular scents!  There’s original baby, sweet buttercup and lavender lullaby.  I know so many parents who love the original baby lotion scent so much that they regularly use it on themselves, not just their kids.  Would you?  To celebrate the launch of the new scents, Baby Magic’s event had us use lavender while learning to arrange our own floral bouquets! Lavender as you may know helps lull little ones to sleep and what parent couldn’t use a little help with the bedtime routine??
  3. There’s a new look and feel featuring a new brand mascot and a new brand ambassador!  I was expecting to see lots of pink at this event remembering their classic pink bottle but their new bottles are white as you can see (which I love even more) and the new lineup features an adorable bunny!  So at their event, we all got to cuddle some real live bunnies while catching up with one another over breakfast.                       baby magic lotion, momtrends event, nyc bloggers, nyc blogger moms, blogger event Also newly associated with the brand is Carolynne Harvey, sleep expert and author of Dream Baby Nights.  Carolynne will be working with the brand to share her advice on providing quality sleep, care and comfort for babies.  She is available for media activations and parenting expos featuring Baby Magic and I couldn’t help but ask her for tips and tricks on sleep training my HUSBAND haha.  Because sometimes it’s not the little babies but the bigger babies that give us the most challenges with regards to bedtime routines, and differing views on sleep needs.  The struggle is real.   Can anyone relate with me on this one??                                                                                                                                             dream baby nights, sleep expert, baby magic event, baby magic, baby magic pr, baby magic lotion, mom blogger, nyc mom bloggers

All in all, it was a wonderful event!  I learned so much about all that Baby Magic has to offer.  If you want to learn more about the brand and its new product click through their website here!  And if you want to see more from this event, click DowntownChicMom’s event recap here!

Thanks to MomTrends for hosting and organizing the event!  View more of the other MomTrends blogger events that I’ve attended here!

As always, though this is a sponsored post, I only support brands I believe in.


  1. J says:

    This looks like a beautiful event! How fun!

  2. n danna says:

    the smell and memories of the early baby days lead me back to baby magic

    1. It is such a great distinctive scent!

  3. This was our go to brand when the kid was younger. I am glad to see the are becoming more health conscious, I wish every company would! Thanks for keeping me up to date!

    1. Thanks for reading! And yes, they have listened to their customer concerns and have changed their ingredients!

  4. lisa says:

    I love the new packaging! And you look fab as always!

  5. Alex says:

    The pink scent is my favorite!
    Can’t wait!

  6. Suzanne says:

    I love when companies make a conscious effort to eco love and take harmful ingredients out of their products ! Good job Baby Magic

    1. I’m applauding them too!

  7. Mary says:

    Love the iconic smell of the original but am so excited to try the new calming lavender scented one for nighttime! And the patch sounds peruto have on hand anytime xo Loved hanging with you at the event!

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