Fashion Week: FNO 2013

Glamazon.  Fashion Goddess.  That is how I might describe Anna Wintour in just one or two words.  So when I had the chance to wait in line during Fashion’s Night Out in NYC’s meatpacking district for a seemingly endless, unknown quantity of time, just for the chance to get a September Vogue magazine signed by her, I soldiered on like any faithful fashionista would.

I must have asked 5 security guards, and every staffer around about when her highness was supposed to show up.  But nobody had a clue.  And after 20minutes of testing my balance on stiletto heels (while trying not to slip through the cobblestone cracks), I started wondering if this all was a QVC hoax.

Great crowd.  Great buzz.  But where was Anna?  All the frustrated fashionistas around me searched through every social media outlet they could in order to play a Where’s Waldo sort of game.  Has anyone spotted and tagged her?  Does anyone know what other events she was booked to appear at?

Then suddenly out of the crowd came this halo of style and it was almost as if the heavens had parted and the harps had announced her arrival with the sound of music.  We knew she had arrived. (cue the music)

Suddenly, everyone in line straightened their posture and you could audibly hear the hearts thumping with excitement.  I for one might have trampled over others had it not been for the foreboding security guards demanding people progress one-by-one in a uniform line.

How I didn’t scream out loud with delight still boggles my mind because as I approached her to tell her my name (we were instructed that we were only allowed to tell her our name with a strict policy of no pictures allowed), she greeted me warmly and with a compliment.  “You look great!”

“So do you!” was my stupid answer as I quickly remembered the instruction and obediently gave her my first name.  “Stella.  s-t-e-l-l-a”.  On the outside I was beaming.  But on the inside, I was growling at the guards in disbelief that I was prevented from taking a picture of this very proud moment.  “Anna is signing my Sept Vogue and I can’t even capture this image!” grrr

But I did manage to snap a few shots of her signing other people’s magazines before getting shoved to the side by more guards who pushed me out of the way.  And of course, here is my cherished issue!

I nearly skipped all the way home grinning ear to ear.  So worth the wait!

Fab Fete: Fashionable Dog Contest

I wanted to partner up with this top customer’s charity affiliation, Forgotten Friends which was an animal rescue that saved cats and dogs because I had a heart for dogs in need.  On top of organizing an in-store shopping benefit where 10% of proceeds went to this charity, I wanted to do something bigger, something that would catch the attention of press.  So I created a local contest that tied in our fashions to this doggie charity.  Thus the idea of Long Island’s Most Fashionable Dog Contest.  It was perfect.  I had already hired a NY Fashion Week photographer to take photos of customers post-cosmetic makeover, a promotional event held during the same period.  So why not have the photographer also take photos of our customers and their fashionable furry friends?

Here are some photos!

I fell in love with this little guy.  Oliver came prepared with his own mini-wardrobe.  Above he’s featured in my favorite outfit and transforms from a Cotton de Tulear to a loveable cow.

This doll of a girl wore Gucci sandals and pranced around her toy poodle named Cupcake.  Both of their miniature sizes drew a ton of attention!

We loved our fashionable duos.  The owner of this dog rocked a Chanel purse and Tory Burch flip flops.  Her French Bulldog, Pierre looked like he was wearing some designer duds too!

Speaking of dogs dressed in designer, meet Gucci, a dalmatian mix.  He sported a real Chanel necklace around his neck!  Lucky dog.  You have no idea how jealous I was!

I was surprised at how many owners came dressed to match their little pooches.  The above picture is classic.  She was sort of a Paris Hilton wannabe, dressed head -to-toe pink, carrying her miniature dressed-up dog almost as an accessory.

It was the most buzzed about event of the year – something the store definitely wants to anniversary.  Check out some of the press here!

And don’t forget to enter to win a goody bag here!

 

 

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