Fab Fetes: Juicy Couture Spring 2012 Fashion Presentation

I love fashion shows.  Because of my work experience in event planning, PR and marketing, I take in every branding detail from the invite font to the server uniforms, to the model styling and the platforms that the models stand on.  I also love Juicy Couture.  It’s such a fun-spirited, girly brand that’s carried out in all their ads, stores and fashions.  So when I got invited to preview the Spring 2012 collection through a fashion presentation at the Academy Mansion venue in NYC, I knew I had to go.

Leaving work early at 4 seemed a bit naughty but hey, I was out researching, right?  Here is what I saw when I first walked in.

Hunky guys in tennis uniforms swathed in pink lights all asking me whether I wanted a drink or lite bite – what a greeting!

I need to find a caterer in Long Island with presentation trays as cute as these.  Don’t you just love the mini-burgers and the pre-cut holes for their baby fries?

Yes, that’s Tim Gunn right in front of me.  He was so stoic as he examined each look that I couldn’t tell if he liked anything.

The bright pops of orange, fuschia and yellow were bright, playful and screamed spring.  The navy and the stripes brought a classic touch to it all.  Notice how all the models have the same beachy waves in their hair – very Gisele.

The clothes while still young-spirited and fun seemed a bit more sophisticated as if the Juicy girl grew up.

I could see myself wearing a lot of the pieces and sort of saw the brand evolving into a fine competitor for Kate Spade, Tory Burch, and Milly.

It’s always an odd thing to be staring straight at these live mannequins as you walk in closer to check out all the outfit details.  I mean in real life, you might give someone the once over but if so you’d be mindful to do it quickly in order not to let the other person notice.  But at a fashion presentation, you have to come in close to check out the minute details, and there’s no getting around it.   Some  might find it intimidating almost, having all these gorgeous girls tower over you as you simply try to get up close and personal to see all the fashionable details.  Here’s the beautiful posse staring YOU down.

There was 1 Asian model in the mix.  One.

I’m a sucker for sparkly things so this caught my eye and made  me wonder whether wearing brooches on pant pockets would ever catch on and turn into a trend. cute idea!

Here are some photos of the creative director and some celebs taking the requisite press shots.

And then here’s me and my new friend.  I bond quickly with others who do PR and events for a living.

The tennis theme ran throughout as you can see.  And if you’ve been reading up on spring 2012 fashions at all, you’ll know that this sporty motif is a huge trend for the season.

I love how the Juicy Couture handbags have the bow detail.  I have one similar to this style, shown in my style diary posts.

And here’s the goody bag that Juicy Couture gave away at the end of the night!

If you want my goody bag, be the 10th person to leave me a comment here and one other blog entry (and leave me your email so that I can let you know that you’ve won!)

 

 

Style Diary: Fall Coats

It seems every year, I end up buying a new coat.  It’s not like I need another.  It’s just that I’m terrible at resisting the new fashions.  And coats are such easy purchases to rationalize.  After all, I figure that they’re practical AND stylish.  And being that it’s an outerwear piece, it practically ends up paying for itself within just the first season that I wear it. (I’m good, aren’t I?)

This year, there were a couple coats that I found irresistible.  The first one that I fell in love with is this Ann Taylor leopard coat.  I liked the unique color scheme on the leopard print.  It’s a softer, more subdued print, isn’t it?  Plus I got a great deal during their friends and family 40% off sale.   This is how I wore it at the Juicy Couture Spring 2012 Presentation .

Here you see me wearing it with skinny corduroy black jeans, Aldo booties, bling necklace a swingy tee which you can’t see, Chanel purse and the new coat.  More on the Juicy couture presentation later.

This past week I also wore the coat to work with this Tibi dress from Saks.

The Cynthia Rowley fur-trimmed cardigan is from an amazing Marshall’s deal that I found for $35.  The BCBG suede shoes were on sale for $60, the Tibi dress on sale for around $100 and the hello kitty purse a couple hundred.

My 2nd coat purchase is a sale coat from Saks also by Tibi.  I fell in love with this because it was also something completely different from what I already owned and looked so modern and glam.

Guess what!  The Tibi coat is convertible and can be turned into a fur vest for warmer days.  Here, I’ve worn it with a necklace from Off 5th, Calvin Klein dress from Marshall’s, bracelet from Ann Taylor Loft, and suede fringed boots. It was a simple dress with no hanger appeal.  I knew it had great styling potential though.  My favorite part about the dress are its pockets – perfect for hiding a lip gloss or cell phone.

Is anyone else excited to layer and dress for the fall weather?

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