One of the many reasons I love NY is because of the creative, branded pop-ups that the city surprises us with. As a former brand marketer, these fascinate me on a professional level and because of my background, I feel like I enjoy all the details even more than the average passerby. Of course now, the best ones are the ones I can enjoy with my daughter, like the Perrier pop-up which just opened to the public today. We were one of the first to check it out! Think sparkling water with a splash of fun!
This immersive experience made the brand come alive through its colorful, interactive environment with the highlight being a fruitastic (bubble) ball pit to which Juliet screamed, “I LOVE THIS PLACE!! I never wanna LEAVE!”
We were lucky enough to have the whole ball pit to ourselves. We swam, we dove, we giggled and we posed.
After all, the Perrier popup Flavor Studio was specifically created to encourage social shares. Just take a look at this place…can you say ‘Instagram-able?”
Besides the mirror on the ceiling of the ball pit, there was even a hashtag photo printer and Twitter vending machine to attract the socially savvy. The vibrant studio space featured juicy fruit splattered walls evoking the painted house Perrier’s popup partner artist, AKACorleone, created for the brand.
A live DJ set the mood, an interactive art wall turned everyone into an artist, and a Perrier “mocktail” bar encouraged mingling. Another highlight for us was enjoying a complimentary mommy and me mani. Keeping in fruity theme, we got to choose from several fruit nail art. Juliet chose the pink strawberry cuz well, PINK! I chose what I later learned was the most popular – watermelon.
How cute is this?? Plus you have no idea how badly I was dying for a manicure. Mommy has no time! Thanks, Vanity Projects!
What a fun way to launch Perrier’s new flavored sparkling water (or bubble water as Juliet calls it)! We loved the watermelon flavored water the best but there is also strawberry, lime, and lemon flavored water too.
Come one come all! We recommend getting there as soon as it opens at 10am (now through Friday)..avoid the weekends if at all possible because with all this buzz, we predict it will be jammed.
- Free, open to the public
- open 10am-6pm each day
- the manicurist and mani offering began at 3pm today and is only there one more day (Thursday)
- Macarons by Dana’s Bakery (Fri & Sat)
- Sundaes by Big Gay Ice Cream (Sun.)
- restroom is available on-site