Refinery 29 rooms a Must-See NYFW Art Installation

panda, panda love, panda room, 29 rooms

These days with the social media craze, it seems like everyone is searching for the latest and greatest and most Instagram-able moments.  Refinery 29 understands this inherently and has created Refinery ’29 Rooms’ to draw us all into their creative, fashionable world.  “29Rooms brings to life a lot of the themes Refinery29 covers in its digital content to a physical space, said Piera Gelardi, co-founder and executive creative director of Refinery29. “We live in an increasingly digital world, so people want to have memorable experiences, but they also want to be able to share them with their digital friends,”  As a former brand director, who created press-worthy integrated marketing campaigns, I found this immersive branding concept so up my alley and couldn’t wait to explore everything!  Since I had a VIP pass to 29 rooms, I knew I could skip the crazy long lines and bring Juliet along for the adventure and I’m soooo glad I did!

The transformed 80,000-square-foot warehouse felt like a cool, artsy maze with which you could weave your way in and out constantly discovering colorful new reasons to smile.

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I loved how Juliet perked up at the sight of each cool new fantastical room.

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Each showcased, design, style, beauty, art, and even technology in the coolest, weirdest and unexpected ways.  But what topped our list as the most memorable rooms were the interactive ones!  Most were super kid-friendly like the ones that encouraged writing on the walls…hoping Juliet doesn’t get used to this bright idea…

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And we totally enjoyed getting goofy and making art with our bodies!dsc_0794

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Our top 4 favorite rooms out of the 29 rooms however were:  Celebrate You, Wig Wonderland, Texture room, and the Panda room!

I loved the Papyrus sponsored Celebrate You room for obvious reasons.  I’m a party planner after all and I live by the self-made motto, “celebrate the everyday in style.”  So this confetti filled room enveloped in party supplies had me in my happy place!  Juliet yelped, “it’s like a party in here!” And it sure was!

papyrus room, 29 rooms

We posed for silly GIF photos and threw endless confetti around ‘cuz that’s what you do in a party palace.  All mommy needed was some rose’ to really make it a party on this blistery hot day!

refinery 29 rooms

Juliet’s favorite (cuz she adores dress up) was what I like to call the wig wonderland.  Juliet loved trying on each whimsical wig and guests couldn’t stop taking selfies of themselves here!  The social shares here must be through the roof!  Apparently Ru Paul collaborated on this room hence, his famous saying lit up for all the world to see, ‘you better WORK!”  Juliet came back to this room for a 2nd time it was that good!

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The next room was filled with textural surprises.  Juliet and I explored, danced, laughed and played in it for far longer than warranted.  You just never know what will inspire a toddler, I guess! She started playing around with the fur as if it were Rapunzel’s long locks flowing from the top of her head and me?  Well I just sort of got danced around getting my groove back!

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Last but not least, the room we both were obsessed with was the Panda room!

 

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Having seen this room all over Instagram before coming, I knew to pack Juliet’s panda fashions. So out came her Gymboree panda shirt and matching shoes.  The artist and staff loved her outfit so much that they insisted Juliet take home one of the coveted but never given away, blow-up pandas that you see here.  What a souvenir!!  She was honored!  THANK YOU!

29 rooms

Braving the heat wave was worth it just for this Instagram-able room by Nicopanda.  Everyone was frantically snapping up a storm in here, knowing soon their time would be up and they’d have to stop sinking deliriously into this panda pit and return to reality.  This truly immersive art project will not soon be forgotten!

If you’re in the NY area, it’s worth a visit!  Just know that typically lines are at least an hour wait so be prepared!

When: September 9 through 11, from 12 to 8 p.m.
Where: 8 Ingraham Street, Brooklyn, NY

For more photos (so many to share, so little space!), follow me @fabgabblog on FB, Instagram and Twitter where I’ll be posting scenes from more rooms!

We had so much fun here and hope this post put a little joy in your day!  Please leave a comment!

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Museum of Feelings as Experienced by a Toddler – Glade Popup

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A free, interactive place to take your NYC kid in the neighborhood?  A place to create your own art and have a mood ring like experience?  It all sounded intriguing to me so I dashed on over with my minifashionista to check out what all the buzz was about at the Museum of Feelings at Brookfield Place.  Turns out it is a very cool, albeit thinly veiled pop-up by Glade, who creatively immerses you in their latest scents as your travel through a mysterious maze of ‘exhibits.’ Juliet started off loving her freebie – the shiny piece of cardboard she was instructed at entrance to refract light.

museum of feelings, glade popup, popups, nyc popup, popup for kids

museum of feelings, glade popup, popups, nyc popup, popup for kids

The docents poetically waxed on about the responsive mood wall, the dividing of your shadows and how fragrances act as the muse to inspire visitors to explore their emotions.  Of course, Juliet only heard ‘yada yada yada’ and was more interested in the mixing of all her favorite colors.  ‘ooh blue, ooh red, oh look at THAT! YELLOW!’

museum of feelings, museum of feelings, glade popup, popups, nyc popup, popup for kidsJuliet courageously ventured forward despite the darkness and enjoyed getting to experiment with her newfound glittery cardboard. If I were a more knowledgeable mom, I would have used this opportune time to teach her about how light refracts and the science behind it but I am not, so we resorted to a playful and elementary discussion on the prettiness of the lights.  (Sorry kid.)

museum of feelings, glade popup, popups, nyc popup, popup for kids

We were told this room was about feeling optimistic.  The reflective pass card apparently activated sensors that triggered ambient audio and light.  Berry scents filled the room. 

J’s feeling status? curiously excited.

The next room labeled, ‘Joyful’ was J’s favorite. This staffer distributed these glasses and encouraged us to think about the feeling of being young during the holiday season. That was easy!

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She couldn’t believe her luck upon entering through its dangling green, light-up vines and she laughed as they tickled her every move.  Infused with Glade’s Balsam & Fir Winter Collection fragrance, this modern forest appeared never-ending thanks to the room’s mirrored and reflective surfaces.

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J’s feeling status? Playful!

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This unique room definitely gave me a feeling of gratitude – for being a NY mom and being able to take my toddler to such cool places.

The ‘Feel Invigorated’ room inspired by the Glade® Blue Odyssee scent, transported you into a world where a colorful halo followed and tracked your every motion.

glade pop up, museum of feelings, glade popup, popups, nyc popup, popup for kids

J’s feeling status? upset (She was the only one without a halo since she was too little to be tracked by one)

The next room was a fun one for my tech-savvy toddler.  Use the futuristic ipad to control the floral images in the room and be rewarded with the scent of Blooming Peony & Cherry, we were told.  This kaleidoscopic room was totally trippy and inspired Juliet to lie down to truly enjoy the magnificent wonder of it all.

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This girl really knows how to enjoy a view!  Only a toddler could get away with this, right? haha

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J’s feeling status?  Pensive

Glade’s popup was supposed to inspire calm with the help of  Glade’s Lavender & Vanilla fragrance.  Fog clouds enveloped you while scents and sounds further transported you to a heavenly peace.  And it did.  That is until, Juliet practically screamed out, ‘UH-OH Mommy, I POO-ed!!”  museum of feelings, museum of feelings, glade popup, popups, nyc popup, popup for kids

Uh-oh is right!  Thanks for emitting your own cloud of odor, J!  Suddenly, we saw the room clear out and only we were left to ‘immerse ourselves in our feelings.”  (i.e. feelings of guilt and remorse)  The room suddenly went from heaven to hell in a split second.  Where’s the bathroom?? lol

J’s feeling status?  Disgusted.

(new) scent:  a mix of lavender and diarrhea  ( I do not suggest Glade try and market THAT).

museum of feelings, glade popup, popups, nyc popup, popup for kids

After exiting, we found ourselves in what was relatively, a ginormous room dedicated to taking selfies.  (This is a modern museum after all).  The above pic was the only one we hurriedly took since we were, you know in a rush to change the poopy mess.  But for those fortunate enough not to have a diaper filled with pooh, you could stick around and have this magical machine read your current mood and artistically display it (for all the world to see) in a colorful photograph like the ones below!

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museum of feelings, glade popup, popups, nyc popup, popup for kids

Oh yea and you could also buy yourself a Glade candle souvenir but we were to pooped out to do that.

This interactive installation is on Brookfield Place’s Waterfront Plaza and is open to the public until December 15. And I highly recommend it!
Monday – Saturday – 11:00AM – 9:00PM
Sunday – 11:00AM – 7:00PM 

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