Asian Anna Wintour

My favorite way of passing time while traveling is to pour over every fashion magazine available that month.  I furtively flip through airport bookstore stacks and during flights I whiz through my personal pack until I reach fashion delirium and my head gleefully spins with outfit inspirations, color combinations and trend forecasting.  Happily, I devour the fashion editorials, study the hair and makeup, admire the models, search for trends, and dissect the advertisements. Oh yes, and I read the articles too. I actually read every page – advertisement taglines included.

photo from wednursedead

This may seem quizzical to some but I thoroughly enjoy every aspect of fashion magazines and can’t help but stop to notice and admire every simple detail. I’ll notice the color theme and formatting of each page’s layout, I’ll  scan ads and notice gorgeous backdrops and exquisite lighting, I’ll even question the casting for photo shoots and I”ll challenge myself by asking how I would have styled that same scene/outfit. Obviously, I should have worked for a fashion magazine and grown up to be Asian Anna Wintour.

But alas, my fate was to grow up in MI where I was shown only the most traditional career routes. Be a doctor like dad, teacher like grandma or full-time mom like well, mom. I didn’t grow up with the luxury of reality TV shows that opened my eyes to professions that didn’t have the obvious college major match. I didn’t know what fashion PR was back then. I didn’t know anyone that worked for a fashion magazine. I didn’t even know you could make a career out of planning events for fashion companies.

My mom would have disowned me if I had tried to even consider a career in fashion anyways. She was always on my case for spending too much time reading fashion magazines and not enough time reading the local newspaper. “Bo-ring!” or so my teenage self secretly thought…

Yea, so I’m no intellectual. I’m a self-confessed fashionista with no hope for a cure. Recent conflicts with my boyfriend over the importance of fashion in my life have spurred these introspective thoughts and have motivated these blog entries. So here I have it, my very own little cyberspace in which I can relish, rant and rave about all things fashion. Launching fabgabblog.com during Fall 2010 NY fashion week seems oh so appropriate. Maybe just maybe this blog will help legitimize my love for and life’s need for fashion.

Fab Fetes: Juicy Couture Spring 2012 Fashion Presentation

I love fashion shows.  Because of my work experience in event planning, PR and marketing, I take in every branding detail from the invite font to the server uniforms, to the model styling and the platforms that the models stand on.  I also love Juicy Couture.  It’s such a fun-spirited, girly brand that’s carried out in all their ads, stores and fashions.  So when I got invited to preview the Spring 2012 collection through a fashion presentation at the Academy Mansion venue in NYC, I knew I had to go.

Leaving work early at 4 seemed a bit naughty but hey, I was out researching, right?  Here is what I saw when I first walked in.

Hunky guys in tennis uniforms swathed in pink lights all asking me whether I wanted a drink or lite bite – what a greeting!

I need to find a caterer in Long Island with presentation trays as cute as these.  Don’t you just love the mini-burgers and the pre-cut holes for their baby fries?

Yes, that’s Tim Gunn right in front of me.  He was so stoic as he examined each look that I couldn’t tell if he liked anything.

The bright pops of orange, fuschia and yellow were bright, playful and screamed spring.  The navy and the stripes brought a classic touch to it all.  Notice how all the models have the same beachy waves in their hair – very Gisele.

The clothes while still young-spirited and fun seemed a bit more sophisticated as if the Juicy girl grew up.

I could see myself wearing a lot of the pieces and sort of saw the brand evolving into a fine competitor for Kate Spade, Tory Burch, and Milly.

It’s always an odd thing to be staring straight at these live mannequins as you walk in closer to check out all the outfit details.  I mean in real life, you might give someone the once over but if so you’d be mindful to do it quickly in order not to let the other person notice.  But at a fashion presentation, you have to come in close to check out the minute details, and there’s no getting around it.   Some  might find it intimidating almost, having all these gorgeous girls tower over you as you simply try to get up close and personal to see all the fashionable details.  Here’s the beautiful posse staring YOU down.

There was 1 Asian model in the mix.  One.

I’m a sucker for sparkly things so this caught my eye and made  me wonder whether wearing brooches on pant pockets would ever catch on and turn into a trend. cute idea!

Here are some photos of the creative director and some celebs taking the requisite press shots.

And then here’s me and my new friend.  I bond quickly with others who do PR and events for a living.

The tennis theme ran throughout as you can see.  And if you’ve been reading up on spring 2012 fashions at all, you’ll know that this sporty motif is a huge trend for the season.

I love how the Juicy Couture handbags have the bow detail.  I have one similar to this style, shown in my style diary posts.

And here’s the goody bag that Juicy Couture gave away at the end of the night!

If you want my goody bag, be the 10th person to leave me a comment here and one other blog entry (and leave me your email so that I can let you know that you’ve won!)

 

 

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