Fab Fetes: Juicy Couture Spring 2012 Fashion Presentation

I love fashion shows.  Because of my work experience in event planning, PR and marketing, I take in every branding detail from the invite font to the server uniforms, to the model styling and the platforms that the models stand on.  I also love Juicy Couture.  It’s such a fun-spirited, girly brand that’s carried out in all their ads, stores and fashions.  So when I got invited to preview the Spring 2012 collection through a fashion presentation at the Academy Mansion venue in NYC, I knew I had to go.

Leaving work early at 4 seemed a bit naughty but hey, I was out researching, right?  Here is what I saw when I first walked in.

Hunky guys in tennis uniforms swathed in pink lights all asking me whether I wanted a drink or lite bite – what a greeting!

I need to find a caterer in Long Island with presentation trays as cute as these.  Don’t you just love the mini-burgers and the pre-cut holes for their baby fries?

Yes, that’s Tim Gunn right in front of me.  He was so stoic as he examined each look that I couldn’t tell if he liked anything.

The bright pops of orange, fuschia and yellow were bright, playful and screamed spring.  The navy and the stripes brought a classic touch to it all.  Notice how all the models have the same beachy waves in their hair – very Gisele.

The clothes while still young-spirited and fun seemed a bit more sophisticated as if the Juicy girl grew up.

I could see myself wearing a lot of the pieces and sort of saw the brand evolving into a fine competitor for Kate Spade, Tory Burch, and Milly.

It’s always an odd thing to be staring straight at these live mannequins as you walk in closer to check out all the outfit details.  I mean in real life, you might give someone the once over but if so you’d be mindful to do it quickly in order not to let the other person notice.  But at a fashion presentation, you have to come in close to check out the minute details, and there’s no getting around it.   Some  might find it intimidating almost, having all these gorgeous girls tower over you as you simply try to get up close and personal to see all the fashionable details.  Here’s the beautiful posse staring YOU down.

There was 1 Asian model in the mix.  One.

I’m a sucker for sparkly things so this caught my eye and made  me wonder whether wearing brooches on pant pockets would ever catch on and turn into a trend. cute idea!

Here are some photos of the creative director and some celebs taking the requisite press shots.

And then here’s me and my new friend.  I bond quickly with others who do PR and events for a living.

The tennis theme ran throughout as you can see.  And if you’ve been reading up on spring 2012 fashions at all, you’ll know that this sporty motif is a huge trend for the season.

I love how the Juicy Couture handbags have the bow detail.  I have one similar to this style, shown in my style diary posts.

And here’s the goody bag that Juicy Couture gave away at the end of the night!

If you want my goody bag, be the 10th person to leave me a comment here and one other blog entry (and leave me your email so that I can let you know that you’ve won!)

 

 

Frugal and Fab: 1 $15 dress worn 3 ways

In one of my earlier style diary posts, I wrote about how Olivia Palermo’s outfit inspired mine that day. 

And it all started with this H&M cheap and chic find from the sale rack for only $15.  In the above picture, I’ve winterized the classically cut sheath with tights, booties, a hat, cardigan and belt.  (For outfit details see earlier post).

As you know I try to never wear an outfit the same way twice.  It’s my somewhat ineffective way to keep myself from getting bored of my clothes.  How do you keep from getting bored of your fashions?

I constantly need to edit and update my wardrobe.  Perhaps it is a side effect of working in retail.  After all, there is constant temptation by the latest, newest and more fashionable items.  You’re constantly in want of what’s new and suddenly the old clothes sitting in your perfectly fine closet at home just don’t seem good enough or enough period.  But really, before I worked in retail, my personal obsession has always been fashion.  I’ve always struggled with being satisfied with the overflowing closet already at home.  It’s so easy to tire of what’s in your closet, isn’t it?  Aren’t you always craving the next new thing?  I never understood how people could stand to wear the same thing over and over, year after year.  My husband wears out his clothes until he bores holes through them and even then, he’ll practically throw a fit if you try to convince him to stop wearing it.  I. do. not. understand.

To keep my budget in check and to keep the inevitable boredom from setting in, the personal styling challenge helps keep things interesting!  Here are a couple more ways that I’ve worn the same dress throughout the past year.

For work, I’ve paired the dress with my black blazer as well as my more summery white blazer (also from H&M).  It’s pictured here.

I got these crazy white/black heels while on a trip to Shanghai, the black biker cuff was from Claire’s of all places, and the purse was a gift that I’ve since given away.

For the summer, I took the same dress and color palette as the first outfit except I switched out the winter accessories for bare legs, sexy stilettos, a BCBG suede belt and then ditched the cardigan.

I find this dress to be so versatile and am happy to report that I’m not quite done with it yet.  I can do so much with the black and white graphic print.  Add a pop of color with the accessories, purse, shoes or cardigan and you have a bolder overall look.  Layer a shirt on top of the dress and convert it into what looks like a graphic skirt – in fact I think that will be my next fashion move.  This $15 investment is going a long way!

 

 

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