Perrier Pop-Up in NYC is a Ball of Fun!

One of the many reasons I love NY is because of the creative, branded pop-ups that the city surprises us with.  As a former brand marketer, these fascinate me on a professional level and because of my background, I feel like I enjoy all the details even more than the average passerby.  Of course now, the best ones are the ones I can enjoy with my daughter, like the Perrier pop-up which just opened to the public today.  We were one of the first to check it out!  Think sparkling water with a splash of fun!

This immersive experience made the brand come alive through its colorful, interactive environment with the highlight being a fruitastic (bubble) ball pit to which Juliet screamed, “I LOVE THIS PLACE!! I never wanna LEAVE!”

We were lucky enough to have the whole ball pit to ourselves.  We swam, we dove, we giggled and we posed.

After all, the Perrier popup Flavor Studio was specifically created to encourage social shares.   Just take a look at this place…can you say ‘Instagram-able?”

Besides the mirror on the ceiling of the ball pit, there was even a hashtag photo printer and Twitter vending machine to attract the socially savvy.  The vibrant studio space featured juicy fruit splattered walls evoking the painted house Perrier’s popup partner artist, AKACorleone, created for the brand.

A live DJ set the mood, an interactive art wall turned everyone into an artist, and a Perrier “mocktail” bar encouraged mingling.  Another highlight for us was enjoying a complimentary mommy and me mani.  Keeping in fruity theme, we got to choose from several fruit nail art.  Juliet chose the pink strawberry cuz well, PINK!  I chose what I later learned was the most popular – watermelon.

How cute is this??  Plus you have no idea how badly I was dying for a manicure.  Mommy has no time!  Thanks, Vanity Projects!

What a fun way to launch Perrier’s new flavored sparkling water (or bubble water as Juliet calls it)!  We loved the watermelon flavored water the best but there is also strawberry, lime, and lemon flavored water too.

Come one come all!  We recommend getting there as soon as it opens at 10am (now through Friday)..avoid the weekends if at all possible because with all this buzz, we predict it will be jammed.

• Free, open to the public
• open 10am-6pm each day
• the manicurist and mani offering began at 3pm today and is only there one more day (Thursday)
• Macarons by Dana’s Bakery (Fri & Sat)
• Sundaes by Big Gay Ice Cream (Sun.)
• restroom is available on-site

Check out my IG story today for all the video details!

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Plan a Shopkins Swapkins They Will Never Forget!

As mentioned in my prior Shopkins posh playdate post, Shopkins are all the rage!  And I can see why with their cute, colorful look and collectible nature.  Tiny toys for tiny hands that beg to be bought, Shopkins scream fun!  And for that reason, we hosted not 1 but 2 posh playdates with this Shopkins theme!  This 2nd play date was for bloggers only and included fab moms Mary (and Brinkley) from Downtown Chic Moms and Melissa (and Misa) from JustaBXmom.  Together, we enjoyed perfect weather on our rooftop and giddily watched as the girls got together and celebrated their super fandom.

(As the Shopkins theme song goes,)”We got a plan, the perfect party / There’s so much to celebrate / It’s a surprise, so let’s get started! / How are we gonna make this party great? / Got to make it extra special / No one’s ever seen before /Streamers, sparkles, party dresses / Check out what we got in store! / We’re thinking of fashion fiesta / A party to sweep me right off my feet! / Got to make it extra pretty / No one’s ever seen before / Flowers, glitter, and confetti / Check out what we got in store!”

I basically took our prior decor from Shopkins play date #1 and moved it outside!  Here are some quick notes about how I stayed within budget:

• The paper fans were from Target’s dollar bin.  I creatively customized by adding Shopkins stickers to the center.
• The cake pops are stuck into styrofoam that I wrapped in gift paper and washi tape.
• The Shopkins plushies and costumes which were sent by PR companies were re-purposed as decor.
• I added miniature Shopkins plushies and dolls to silk florals from TJMaxx that I already had at the house.

The tiered snack tray included funtastic fruit that Juliet helped skewer, crunchy snacks and Shopkins branded M&Ms. Each tier was sprinkled with actual Shopkins toys and the top of the display was stickered with Shopkins stickers.  Matching washi tape was used as a decorative border.

Thanks to Moose Toys, each of us bloggers got to keep a Shopkins costume which had the girls smiling from ear to ear. “This is how we party! / Dressing up, throw some flinging / This is how we party! Decorating while we’re singing This is how we party!

Speaking of decorating, that is exactly what the girls did!  They decorated themselves with Shopkins tattoos,  and decorated a Shopkins coloring page with crayons & Shopkins stamps.  Apple Blossom took home a picture of herself, Cheeky Chocolate designed a cheeky chocolate coloring page and Strawberry Kiss loved coloring her own profile pic.

And of course, we had the first trade these girls have ever experienced!  A Shopkins Swapkins!  The girls (at age 4 and 6) were unbelievably nice about giving up items their friends wanted in exchange for new Shopkins they might have had their eyes on.

I barely had to intervene! 

Each girl was given an organizer box which Juliet decorated with Shopkins stickers to stay within theme before all the guests arrived (if you follow along with our IG stories, you got to see all our fun, pre-party planning details!).  I found the teal boxes and Shopkins stickers on sale at Michaels.  As the Shopkins song goes, “what really makes the party is being with all my friends!  Good times, everybody, this party never ends!”  Well OK so after a couple hours, the party did finally end but it lives on in our hearts and minds!

“Good times, everybody This party never ends!”

Shopkins Season 8 is out on the shelves now and features a super chic world vacation theme.  Paris, anyone?

THANKS to our posh play date sponsors without whom our party would not be so fabulous!

RenBeanie PR – Shopkins Kinstruct and Shopkins Plushies

MWW PR  / (Moose Toys) Shopkins toys, tattoos, M&Ms, goody bags, stamps, pens, erasers, costumes and plushies

Baked By Tal – cake pops

Heart N Soul by US- Shopkins surprise rainbow bath bombs

Calming Intentions – Shopkins filled glycerin soap

You know what else is worth celebrating?? Shopkins is launching its first-ever live, theatrical show for Shopkins!  And with our media preview at Shopkins’s 1st-ever pop-up cafe in NYC, we were able to witness the live action with front row access!

Shopkins Live will kick off Sept. 14, with tickets going on sale now.  You heard it here first!  How about planning your Shopkins Swapkins around the show??  Click through our previous (indoors) Shopkins play date for more ideas and inspiration!  And don’t forget to turn it up as you dance to “this is how we party!”

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