As a mom, you lean on brands that your you, yourself, and your mom have known and trusted when choosing products for your baby. And Baby Magic is one of those brands that has been a mainstay in so many families from generation to generation. That classic pink bottle and uniquely soothing scent brings nostalgia to so many including myself. So when I was invited to a special blogger event hosted by Baby Magic, I was happy to attend and learn more about their latest offerings.
Here are my 3 takeaways about Baby Magic’s brand expansion and its biggest evolution in 65 years:
- Baby Magic is embracing the ever-growing parental consciousness about the ingredients in baby products. In response to parents’ needs and desires, they’ve reformulated their products to exclude sulfates, mineral oils, dyes, parabens, phthalates, talc, and lanolin. Parents will love their gentle, safe, skin-loving ingredients while still being able to rely on the same quality and care that Baby Magic has always been known for.
- The enhanced formulation now comes in 3 popular scents! There’s original baby, sweet buttercup and lavender lullaby. I know so many parents who love the original baby lotion scent so much that they regularly use it on themselves, not just their kids. Would you? To celebrate the launch of the new scents, Baby Magic’s event had us use lavender while learning to arrange our own floral bouquets! Lavender as you may know helps lull little ones to sleep and what parent couldn’t use a little help with the bedtime routine??
- There’s a new look and feel featuring a new brand mascot and a new brand ambassador! I was expecting to see lots of pink at this event remembering their classic pink bottle but their new bottles are white as you can see (which I love even more) and the new lineup features an adorable bunny! So at their event, we all got to cuddle some real live bunnies while catching up with one another over breakfast. Also newly associated with the brand is Carolynne Harvey, sleep expert and author of Dream Baby Nights. Carolynne will be working with the brand to share her advice on providing quality sleep, care and comfort for babies. She is available for media activations and parenting expos featuring Baby Magic and I couldn’t help but ask her for tips and tricks on sleep training my HUSBAND haha. Because sometimes it’s not the little babies but the bigger babies that give us the most challenges with regards to bedtime routines, and differing views on sleep needs. The struggle is real. Can anyone relate with me on this one??
All in all, it was a wonderful event! I learned so much about all that Baby Magic has to offer. If you want to learn more about the brand and its new product click through their website here! And if you want to see more from this event, click DowntownChicMom’s event recap here!
As always, though this is a sponsored post, I only support brands I believe in.